for Good: How we use ads for Good
This is where Good over Greed and Profits over People come in. The goal of our company is to make money, sure, but also not be a**holes about it. We want a company that works for all of the people that help it run: employees and customers. We're tired of overworked people droning for their company, we want our company to work for our people.
Current State
10% - 20% of revenue is given away to:
Partner local businesses, charity organizations, and community groups.
Future State
Our staff, at one point in time, worked multiple jobs to stay afloat and had many nights eating packaged ramen. We've started with giving to official organizaitons, because it's easier. But, we're figuring out a way to give to individuals.
Where we've given so far
Our Start
Our company started as an idea to give back to local businesses and schools. We tested the idea by partnering with Philadelphia-area businesses, whenever a sandwich shop, grocer, retail or other location completed a purchase - a sticker was given with an ad on it. We called it "Stickers for Schools", some money went to the partner business, some to local schools (shout out Sun Valley High School), and our business kept some.
What We Can Afford Right Now
Still a growing company, so we're not yet in full-force, but for the clients we work with our free month of service and no-payment-processing-passthrough policy - currently amounts to 10% of revenue given back to current clients.
What's Next
As business picks up and there's more than "keep the lights on" dollars in the bank, organizations we're connected to and plan to give to include:
Small Things Philly
The Phoenix Philly
Hawaiian Humane Society