Privacy protection: understand ad data without needing a law degree.
Everyone wants your data: apps, retailers, ad platforms, even the random sites you only visit once. This page is where we turn the lights on — explaining what's happening and give you practical ways to protect yourself.
A guide, not a scare tactic.
We're not here to panic you — just to explain what's going on and give you options so you can decide what feels right for you.
Free tools to take back a little control.
Start here if you just want some quick wins. These are tools, settings, and habits that cost nothing but can make tracking a little less intense and your feeds a little more tolerable.
Ad Blockers
Stop pop-ups, video ads, trackers, or potential malware. Use an ad blocker to almost eliminate ads from your browsing experience. I recommend downloading a web extension.
Top ad blockersThird Party Cookies
Cookies are snippets of code websites and advertisers use to remember you. You can customize or deny them, usually an initial pop-up when you visit a site.
Manage cookiesThe Plus Method: "+"
Signing up for something new? Add a "+" to your email, plus some identifier before the @ to track who sells your data.
If your email is hello@gmail.com. You can use hello+facebook@gmail.com to sign up for Facebook. Still get emails like normal, and know if FB sold your email to someone else.
When you're ready to go deeper.
We're not necessarily anti-ad, it is our profession at the end of the day. We're very much anti-creepy / scummy ads though. Our Education page gives you the ins and outs of how it all works.
Future paid offering idea
People go to a financial advisor needing help managing and investing money...
Help to:
- Know who has your data.
- Limit data exposure as much as possible.
- Tailor ads to companies you actually want to see.
- Receive customized offers from brands.